The last train Reuters reporter Nick Carey saw was in a John Wayne western:
By Nick Carey
CHICAGO (Reuters) - If asked to close their eyes and think of a locomotive, chances are many people would conjure up the image of a noisy behemoth belching black smoke -- hardly the picture of an environmentally friendly industry.
Yet being a "green" transportation alternative to trucks is just what U.S. railroads are turning to as a marketing tool.
Note to Nick: trains don't belch black smoke any more than cars look like this:
Computers look like this:
And airliners look this:
File this under "Reporter assumes readers are as uninformed as him."
Here is how the story should lead:
CHICAGO (Reuters) -- U.S. railroads have begun marketing themselves as a green transportation alternative to the nation's trucking industry.
Simple and not insulting to the intelligence of the reader.