Sunday, November 07, 2010

Greenwashing circa 1932

This newspaper advertisement from the Kennebec Journal (Augusta, Maine) in 1932 illustrates one of the first uses of mass media to 'greenwash' the effects of a large corporation on publicly owned rivers.

What this advertisement doesn't say is that the large dams on Maine rivers built by Central Maine Power in the 1930s wiped out the last remnants of the native, migratory fish runs of Maine's large rivers.

This is the purpose of 'greenwashing.'
Source: Microfilm of the Kennebec Journal at Maine State Library, State Capitol Complex, Augusta, Maine.

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